If you keep up with the latest health trends, chances are you’ve heard of NAD. Beyond being a wellness buzzword that’s currently holding the spotlight, NAD (which stands for nicotinamide adenine dinucleotide) is an energy-generating co-enzyme that’s found in every cell in the body. And while the body produces it naturally, levels of NAD decline as we age – which is where supplementation comes into play.
Rewind to episode five of Keeping Up With The Kardashians and you may recall the moment when best friends Kendall Jenner and Hailey Bieber meet up to undergo NAD+ intravenous (IV) therapy. “I’m going to do NAD for the rest of my life, and I’m never going to age,” Bieber told the cameras. Hot in the US, the NAD market was valued at $535.53 million in 2022, and is growing fast…. read more….